ABOUT OCKY WHITE DEPARTMENT STORE

"A family business with family values"

Ocky White was founded 100 years ago by the current Managing Director’s great grandfather Octavious. Octavious was known to his friends as Ocky, and the name stuck with the store right from the start.

We have always been a family run business and have kept true to the founding principles of putting the customer first in everything we do and ensuring that the service we provide is second to none. This has stood us in good stead as we are still one of Pembrokeshire’s most popular shopping destinations and have a wonderful reputation all across west Wales. The family still all take a very active role in running the store

You can’t miss us, we are the biggest store in town with over 12 separate departments under one roof as well as a travel agent and a coffee shop!

We sell many well known brands as well as our own lines, have a number of high profile concessions in the store and are a member of the Association of Independent Stores (A.I.S.) which gives us buying strength and allows us to keep our prices very reasonable.